For Athletes Ready to Compete with Clarity, Elevate Performance, and Thrive Beyond the Game.
BE IN THE ZONE & EXPERIENCE SIMPLICITY, BALANCE, AND PEAK PERFORMANCE IN YOUR SPORT.
ZONECOACH® PRESENTS
Sports IN THE ZONE
Proven performance tools and techniques used by top performing athletes in over 23 professional sports to help you gain an edge over the competition and attract the Zone mindset!
Actionable Insights to Help You reach your full potential
unlock peak performance in your sport
Enter the Zone!
Whether you’re an aspiring amateur, collegiate athlete, or seasoned professional, your next level of performance won’t come from training harder or pushing longer—it’s accessed from within the Zone. At ZoneCoach®, our mission is to unlock the full potential of today’s athletes by guiding them into the legendary peak performance mindset known as the Zone—where time slows, instincts sharpen, and your best play becomes effortless.
With over 50 years of elite coaching across more than 22 sports, our founder Jim Fannin—trusted advisor to Olympic gold medalists, world champions, and Hall of Famers—has proven that peak performance in sports isn’t luck. It’s a formula. Built on the foundation of the S.C.O.R.E.® Success System—Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment—Sports in the Zone delivers the mental blueprint to help athletes thrive under pressure, reset quickly after setbacks, and perform with calm confidence in every moment of competition..
Here's What You'll Get in Sports In The Zone:
The secret formula for peak performance, The S.C.O.R.E.® Success System!
A thought management system proven to simplify and balance your sport.
Concrete Cognitive Behavioral tools to attract the Zone mindset.
Over 90-minutes of content rich audio from an industry leading expert.
WHY TAKE THE SPORTS IN THE ZONE COURSE?
Unlock Your True Potential: Discover the secret to activating your innate ability to achieve extraordinary results in every aspect of your sport.
Master the S.C.O.R.E.® System: Learn the comprehensive performance language that has empowered thousands to attain their dreams and perform at their peak.
Transformative Insights: Each session is packed with actionable wisdom, real-life applications, and the tools you need to sustain peak performance.
Exclusive Access: Gain insider knowledge and strategies not available anywhere else, directly from Jim Fannin.
Master your Mind & Elevate Your Game to New Heights.
Throughout this dynamic and immersive audio course, you’ll dive deep into the five foundational pillars of the
S.C.O.R.E.® Success System—Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment—the same proven mindset framework that has fueled Olympic gold medalists, world champions, collegiate standouts, and elite athletes across 22+ sports. Each module is strategically designed to help you assess your current mental game, eliminate performance-limiting thoughts, and install new, repeatable habits that drive clarity, confidence, and consistency in competition. This isn’t about surface-level motivation—it’s about reprogramming your mindset for sustained peak performance.
Sports in the Zone equips you to compete with poise under pressure, bounce back quickly from mistakes, and elevate your game when it matters most. You’ll learn to harness focused intensity while reducing mental fatigue and emotional volatility—unlocking the rhythm and flow that separates champions from contenders.
Who's This Perfect For
BUSINESS OWNERS
Entrepreneurs
Teachers
Highschool athletes
college athletes
pro athletes
Parents
coaches
You!
Meet the Instructor
Jim Fannin
For 50 years, Jim spent his life in the trench of peak performance. He has thoroughly enjoyed helping the “best of the best” reach their pinnacle of success in life, business, and sports. His phone bill reflects 6,000 minutes of usage a month. His clients’ have 24/7 access to him leaving him prone to the 4 AM phone call saying, “I have a Challenge.”
While other prominent coaches of the world took their message to the masses, he chose a path of anonymity. Here he could give his client’s his undivided attention.
HOWEVER…Several years ago, his mother looked him in the eye from her deathbed and commanded with a whisper, “Go for it! Take S.C.O.R.E.® to the masses. Promise me.” Her only child responded, “I promise, Mom.” With that, she died. His deathbed promise set him on a pathway to deliver his message to the masses.
For decades Jim privately sold his coaching to the rich and famous with his S.C.O.R.E.® Success System. Now it's your turn to integrate the S.C.O.R.E.® System into your life and unlock your full potential!
a Life Changing Experience
See why our clients love the Blueprint Coaching Package! Real success stories from real people await you below.
Are You Ready to Live in the Zone?
This is your moment. Transform your dreams into reality. Join us in the LIFE IN THE ZONE Audio Course and start living your life with purpose, passion, and peak performance. Enroll now and take the first step towards unlocking your full potential.